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Founded in 2025 by designer Shruti Jain, Shruve is an Indore-based fashion label born from a simple beginning and a bold dream. Originally from Jhansi, Shruti moved to Indore with a love for creating and a clear vision of building her own brand — a vision she carried from her very first year of college. Shruve focuses on crafting pieces that hold their own identity. Every collection introduces a fresh perspective, defined by unique detailing, expressive silhouettes, and a style that stands apart. At its core, Shruve believes clothing should make you feel something. Each piece is designed to evoke confidence — a sense of being bold, powerful, and completely yourself. Guided by emotion and driven by craft, Shruve transforms ideas into wearable expressions. This is more than a label. It’s a journey of growth, passion, and purpose — stitched into every collection.

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