Founded in 2025 by designer Shruti Jain, Shruve is an Indore-based fashion label born from a simple beginning and a bold dream. Originally from Jhansi, Shruti moved to Indore with a love for creating and a clear vision of building her own brand — a vision she carried from her very first year of college.
Shruve focuses on crafting pieces that hold their own identity. Every collection introduces a fresh perspective, defined by unique detailing, expressive silhouettes, and a style that stands apart.
At its core, Shruve believes clothing should make you feel something.
Each piece is designed to evoke confidence — a sense of being bold, powerful, and completely yourself.
Guided by emotion and driven by craft, Shruve transforms ideas into wearable expressions.
This is more than a label.
It’s a journey of growth, passion, and purpose — stitched into every collection.
Entangled explores the quiet complexity of human connection — how lives, emotions, and experiences overlap, pull, and influence each other. Each garment is built around the idea of tension and flow: structured forms meeting fluid details, clean lines interrupted by organic movement, and elements that intersect or drift apart.
This collection reflects how beauty exists in complexity — how every relationship, memory, and moment becomes part of the fabric we carry. Entangled is a study of connection, of the stories we’re tied to, and the ones we grow beyond.
